Final Project

Mission Statement

I am looking to create a taxi service called, "Quick Taxi." The service will take passengers from point A to Point B in a quick manner. My target audience will be the upper class who are ages 18-65. I hope to create an image that's associated with luxury. I want my company to be viewed as an upscale service by the public. I hope to reach my customer base through word of mouth. 

Logo Redesign

Pepsi Should Redesign Logo

I would like to say that Pepsi Corp. should at least change their logo. The original logo was better than the new one. It had a sense of creativity to it. I have redesigned a more attractive logo using Adobe Illustrator. That is all I would like to say folks. Don't forget to look at my redesign below.

Asher B CCC_2012 Class Blog: What convicts can teach us about graphic design.

Asher B CCC_2012 Class Blog: What convicts can teach us about graphic design.: Article Read the above linked article and write a response on the blog.



Neil Stansfield should have not been incarcerated. He should have been offered a job by Tesco and Aldi. The both of these food corporations could learn from his designs and increase their sales. It is shocking to discover an amateur had better branding techniques than big name corporations. This article reminds me how important package design is and how it can affect businesses either positively or negatively.

Asher B CCC_2012 Class Blog: Hmwrk Due 11/7

Asher B CCC_2012 Class Blog: Hmwrk Due 11/7: Read the article about the Starbucks logo and respond.



The move by Starbucks was bold. Their logo has become so recognizable that it doesn't need any text. With that in mind Starbucks relies only on the image of the mermaid surrounded by a green circle. Logos are powerful marketing tools. It can make or break a franchise. Most consumers actually identify a product or service by its unique logo. In Starbucks' case coffee.