Asher B CCC_2012 Class Blog: Hmwrk Due 11/7: Read the article about the Starbucks logo and respond.
The move by Starbucks was bold. Their logo has become so recognizable that it doesn't need any text. With that in mind Starbucks relies only on the image of the mermaid surrounded by a green circle. Logos are powerful marketing tools. It can make or break a franchise. Most consumers actually identify a product or service by its unique logo. In Starbucks' case coffee.
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